Director of Marketing and Strategic Communications
City: Minneapolis, MN
Salary: $120,000-150,000 DOE
The Senior Director of Marketing and Strategic Communications leads the creative, collaborative response to reach Walker’s audience and visitor benchmarks and their corresponding revenue goals. This individual will provide the vision, leadership, and strategic framework for institutional marketing and communications that will deepen the experience for visitors and engage new audiences. The Senior Director is a vital member of the senior management team, directing all of Walker’s communication efforts, including marketing and promotion, media relations, public information, and audience development both institutionally and for each of Walker’s curatorial strands.
• Provide the single point of integration for Walker’s communications; setting institutional messaging priorities (short- and long-term) creating consistent communications and brand profile across all marketing, media relations, visitor engagement and communications platforms
• Advocate and advance the use of information and digital engagement to deepen the understanding of the Walker’s visitors and audiences so that creative, thoughtful, timely and effective engagement can be developed
• Provide support, guidance, and oversight for the Marketing, PR and Design Departments; working with department managers to establish priorities, set goals, and manage plans and budgets for effective and efficient operations. Potential for broader reporting relationships dependent on skills and experience
• Provide strategic direction and oversight for the collection and analysis of audience research and metrics
• Establish marketing and communications reporting standards that measure, monitor efforts to reach identified Walker’s audience and visitor benchmarks and their corresponding revenue goals
• Participate in exhibition and program planning to provide audience insights and creative responses to connect with visitors and advance the museum’s brand
• Manage institutional marketing budget, informing the creation and stewardship of the marketing budgets for program areas
Qualifications or requirements
The successful candidate is creative and curious. They have a strong understanding of brand positioning and marketing communications in this evolving world, with a focus on how audiences think, behave, build perceptions and consume information. Their strong commitment to equity, access, and inclusion will shine through in all the work they do. This innovative and enthusiastic champion of contemporary art will bring deep expertise around marketing and communication strategies and the tactical know-how to foster the marketing work required to assess and improve the effectiveness of the efforts to engage, grow, and diversify the Walker’s audiences.
• A minimum of 5-7 years’ experience showing progressively increasing levels of responsibility with a minimum of three years’ experience in a leadership role.
• Demonstrated experience leading, developing and implementing marketing and communications strategy across cultural, arts or educational organizations.
• Exceptional, compelling writing and verbal communication skills.
• Ability to quickly develop trusting relationships with colleagues at all levels.
• Enthusiastic, a strong commitment to diversity, equity, access, and inclusion.
• Proven ability to collaborate and lead teams with or without direct authority.
• Sound project management skills (timelines, budgets, and resources).
• Knowledge and passion for illuminating the work of contemporary artists.