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Trademark Theater

Marketing & Social Media Director

Location: MN - Twin Cities Metro
Type: Contract / Freelance
Category: Marketing and communications

City: Minneapolis, MN
Stipend: $4,000 annual fee
Is this a remote / work from home position?: Yes

Job description

Title: Marketing & Social Media Director
Reports to: Artistic Director
Status/Classification: Part-time Independent Contractor
Pay: $4,000 annual fee

Position Purpose

The Marketing & Social Media Director serves to create and manage all Trademark marketing and communications content, strategy and budgets. This position also manages a graphic designer.

About Trademark Theater

Founded in 2016 by award-winning artist Tyler Michaels King, Trademark Theater is bringing new work in new ways to new audiences. This young and thriving company is rapidly becoming a leader in developing and producing dynamic, imaginative theatrical works of the highest possible quality. Trademark provides opportunity for growth and learning focused on the exploration of the artistic process, champions the talent of local theater artists, and advocates for the support and appreciation of all new plays produced in Minnesota.

The scope of work per season usually entails supporting one full production, 2-4 workshops/readings, and 2-4 fundraisers/private events.

Marketing & Social Media Director

Responsible for the overall marketing plan and communications of the organization, including but not limited to promotional campaigns and season announcements, direct mail, social media platforms, email, press releases, special event invitations, website, video content, and collateral.

Create content and schedules for Trademark’s social media platforms (Facebook, Twitter, Instagram, YouTube, etc.)

Establish ticket sales goals, schedules, and comprehensive strategy, including ticket pricing and discounts

Collaborate with Trademark’s graphic designer on style and brand development

Integrate all channels of communication for consistency of style, brand and messaging

Track e-mail and digital marketing campaign metrics

Monitor, listen, and respond to social media users to cultivate audiences and sales

Compile sales reports as needed

Assist the board of director’s finance committee in developing annual marketing budget

Attend the board of director’s marketing committee meetings held approximately 8 times per year

Working Conditions

Trademark Theater does not have designated offices. Incumbent must be able to perform the majority of their work from home, or from an independent location.

This position requires extensive use of the computer and telephone. Ability to travel locally required.

The above statements are not intended to encompass all functions and qualifications of the position; rather, they are intended to provide a general framework of the requirements of the position. Job incumbents may be required to perform other functions not specifically addressed in this job description.

Position Starts: August 1, 2020

Qualifications or requirements

Education and Experience:

3+ years experience in theater marketing and social media management

Marketing degree is welcome but not required with relevant work experience

Demonstrates creativity and documented immersion in social media

Proficient in content marketing theory and application

Knowledge, Skills, and Abilities:

Excellent knowledge of developing and implementing a professional theater marketing plan and sales strategy

Displays in-depth knowledge and understanding of social media platforms, their respective participants, and how each platform can be deployed in different scenarios.

Proficiency with Adobe Creative Suites (Photoshop, Illustrator, and InDesign), Sketch and/or Figma

Exhibits ability in both the creative side of marketing and analytical side

Strong artistic and aesthetic sensibility

Open-minded and excited to explore innovative ways of audience development

Strong knowledge of non-profit budgets and the creation of sales reports

Exceeds at building and maintaining sales relationships, online and off

Excellent writing and language skills

Excellent time/project management skills

Meticulous editing and proofreading skills

How to apply

Trademark Theater encourages candidates of all races, ethnicities, genders, and backgrounds to apply for this position. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Please send cover letter, resume, and three references in Word or PDF formats to with “MARKETING AND SOCIAL MEDIA DIRECTOR” in subject line.