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Minnesota Opera

Web & Digital Associate

Location: MN - Twin Cities Metro
Type: Full Time
Category: Marketing and communications

City: Minneapolis, MN
Salary: Commensurate with experience

Job description

Job Title: Web & Digital Associate
Reports to: Associate Communications Director
Classification: Full-time, non-exempt
Hours: 40 hours/week
State Date: Immediate

Position is responsible for supporting and implementing digital marketing initiatives to drive ticket sales, education sales, and fundraising. Responsibilities include digital advertising, email marketing, and web design support and maintenance. Impact will be measured by analytic reporting, program ROI, brand awareness, and sales growth.

• Support and implement Minnesota Opera’s online marketing presence and digital strategy
• Manage Google and Facebook paid advertising, identifying trends and insights, and optimize spend and performance based on results
• Monitor and report digital analytics, assessing against goals (ROI and KPIs)
• Sustain email marketing efforts, including design and deployment
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with internal teams to manage website content, create landing pages, and optimize user experience
• Work with contracted web developers to ensure the website is functioning and the features are up to date
• Oversee SEO, lead development, and re-targeting initiatives
• Coordinate and assist in the creation and development of website and social media content, media relations, and communications materials as needed
• Other duties as assigned

Qualifications or requirements

Preferred Qualifications:
• BA/BS in Communications, Marketing, Computer Science, or equivalent
• Minimum 1 year experience in digital marketing
• Experience with Google Ads, Google Analytics, and Facebook Ad Manager
• Strong writing and editing skills
• Proficient in SEO and SEM management
• Basic understanding of website design and analytics
• Experience implementing social media strategies
• Basic knowledge of WordPress and HTML editing
• Experience creating effective email campaigns
• Strong analytical skills and data-driven thinking
• Ability to work as part of a team
• Proficient in Adobe Creative Suite software and Microsoft Office
• Ability to multi-task in order to meet deadlines
• Strong attention to detail

How to apply

Please send electronic resume and cover letter to:

Minnesota Opera
Attn: Eric J. Broker
620 North First Street
Minneapolis, MN 55401

Minnesota Opera is an Equal Opportunity Employer