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Work of Art: Engaging Customers and Selling Your Work, Grand Rapids

Learn tools and techniques to communicate the value of your work to potential customers. Part of a series of twelve Work of Art: Business Skills for Artists workshops. Presented in partnership with MacRostie Art Center.

Work of Art: Business Plan Essentials, Grand Rapids

Learn how to prepare a simple business plan, in arts-friendly language, to help you organize all the various aspects of your artistic practice and make informed business decisions. Part of a series of twelve Work of Art: Business Skills for Artists workshops. Presented in partnership with MacRostie Art Center.

Work of Art: Grant Writing, Grand Rapids

Learn the essentials of grant writing along with resources for searching and structuring your grants. Part of a series of twelve Work of Art: Business Skills for Artists workshops. Presented in partnership with MacRostie Art Center.

Work of Art: Funding, Grand Rapids

Learn how to think creatively about diversifying your funding streams by exploring traditional and new models for generating value, resources, and revenue. Part of a series of twelve Work of Art: Business Skills for Artists workshops. Presented in partnership with MacRostie Art Center.

Work of Art: Legal Considerations, Grand Rapids

Obtain general information about your intellectual property, contract basics and structuring your artistic business. Part of a series of twelve Work of Art: Business Skills for Artists workshops. Presented in partnership with MacRostie Art Center.

Work of Art: Recordkeeping, Grand Rapids

Learn how to track revenues and expenses, make informed projections, and gain a clearer understanding of your artistic business finances. Part of a series of twelve Work of Art: Business Skills for Artists workshops. Presented in partnership with MacRostie Art Center.

Work of Art: Pricing, Grand Rapids

This analytical approach isn’t intended to be the only way to price your work. It’s intended to show you the factors of product production that apply to everything in the marketplace. Once you understand what each of the variables are you’ll be able to customize a formula that fits your business model. Part of a series of twelve Work of Art: Business Skills for Artists workshops. Presented in partnership with MacRostie Art Center.

Work of Art: Promotions, Grand Rapids

Craft persuasive messaging and create a strategy for how you will get the word out about your work, events, and news. Part of a series of twelve Work of Art: Business Skills for Artists workshops. Presented in partnership with MacRostie Art Center.

Work of Art: Marketing, Grand Rapids

Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business. Part of a series of twelve Work of Art: Business Skills for Artists workshops. Presented in partnership with MacRostie Art Center.

Work of Art: Portfolio Kit, Grand Rapids

Your portfolio is the core of your promotional material and professional calling card. Focus on the essential elements: sharpening your artist statement, tailoring your artistic resume, and curating and formatting your work samples. Part of a series of twelve Work of Art: Business Skills for Artists workshops. Presented in partnership with MacRostie Art Center.

Work of Art: Time Management, Grand Rapids

Discover analytical and tool-based approaches to manage your time. These tools will help you tackle hurdles related to efficiency, flexibility, and structure to help you reach your artistic goals. Part of a series of twelve Work of Art: Business Skills for Artists workshops. Presented in partnership with MacRostie Art Center.

Work of Art: Career Planning, Grand Rapids

Where do you want to be both artistically and professionally? Learn how to define your values, identify key choices and develop a plan to achieve your career goals. Part of a series of twelve Work of Art: Business Skills for Artists workshops. Presented in partnership with MacRostie Art Center.