Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business.
Learn how to prepare a simple business plan, in arts-friendly language, to help you organize all the various aspects of your artistic practice and make informed business decisions.
Learn the essentials of grant writing along with resources for searching and structuring your grants.
Learn how to think creatively about diversifying your funding streams by exploring different models for generating value, resources, and revenue.
Obtain general information about your intellectual property, contract basics and structuring your artistic business.
Craft persuasive messaging and create a strategy for how you will get the word out about your work, events, and news.
Learn how to track revenues and expenses, make informed projections, and gain a clearer understanding of your artistic business finances.
Learn tools and techniques to communicate the value of your work to potential customers.
This analytical approach isn’t intended to be the only way to price your work. It’s intended to show you the factors of product production that apply to everything in the marketplace. Once you understand what each of the variables are you’ll be able to customize a formula that fits your business model.
Your portfolio is the core of your promotional material and professional calling card. Focus on the essential elements: sharpening your artist statement, tailoring your artistic resume, and curating and formatting your work samples.
Discover analytical and tool-based approaches to manage your time. These tools will help you tackle hurdles related to efficiency, flexibility, and structure to help you reach your artistic goals.
Where do you want to be both artistically and professionally? Learn how to define your values, identify key choices and develop a plan to achieve your career goals.