Work of Art: Business Skills for Artists

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After offering the Work of Art series to thousands of artists across the Upper Midwest, we decided that we could have our biggest impact in the lives of artists by offering this resources as freely and widely as we could. So we wrote a toolkit and guide to the lessons of Work of Art, and now the Work of Art Guide and Workbook are available for free digitally – click here to find out how to get yours.

Springboard’s Work of Art: Business Skills for Artists is a professional development curriculum designed to teach business skills to artists in all disciplines — visual, performing and literary arts. Artists can take the whole series, customized combinations, or individual workshops that best suit their needs. Springboard’s Work of Art series has been taught at arts organizations, libraries and colleges in over 80 communities in the Upper Midwest.

If you are an arts organization, school or other group interested in presenting some or all of the Work of Art workshops to your constituents, the cost of a standard 2.5 hrs. workshop is $350.00 (plus mileage and per diem if applicable). We can also work with you to do workshops specifically designed to meet the needs of your artists, audience and budget. Please complete and submit the Bring Springboard to You form.

You can also see all our upcoming workshops on our Workshops Calendar.

Work of Art: Business Skills for Artists

Career Planning
Where do you want to be both artistically and professionally? Learn how to define your values, identify key choices and develop a plan to achieve your career goals.

Time Management
Discover analytical and tool-based approaches to tackle hurdles related to efficiency, flexibility and your work-life balance.

Portfolio Kit
Your portfolio is the core of your promotional material. Focus on the essential elements: sharpening your artist statement, tailoring your artistic résumés, and selecting and formatting your work samples. 

Artist Statements
Get a hands-on, step-by-step approach to writing a range of statements that best represent your work as an artist.

Marketing
Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business.

Promotions
Identify communication tools to fit your needs, craft engaging messaging, and build a basic promotions strategy with actionable steps to get the word out.

Social Media Basics
Using Facebook and Twitter examples, learn core functionality, best practices and exercises to help you build an online strategy for your artistic business.

Social Media Advanced
Sharpen your understanding of online brand building through creative marketing strategies and basic web analytics. Platform examples will focus on Etsy, Pinterest and Instagram.

Pricing
Discover an analytical approach to defining key elements that will help you calculate the costs and prices of your art for a variety of markets. 

Recordkeeping
Learn how to track revenues and expenses, make informed projections, and gain a clearer understanding of your artistic business finances.

Legal Considerations
Obtain general information about your intellectual property, contract basics and structuring your artistic business. 

Funding
Learn how to think creatively about diversifying your funding streams by exploring traditional and new models for generating value, resources, and revenue.

Grantwriting
This workshop is designed to help individual artists and small arts groups to understand and prepare strong grant applications.

Business Plan Essentials
Learn how to prepare a simple business plan, in arts-friendly language, to help you organize all the various aspects of your artistic practice and make informed business decisions.

If you are an arts organization, school or other group interested in presenting some or all of the Work of Art workshops to your constituents, we can work with you to do workshops specifically designed to meet the needs of your artists, audience and budget. Please complete and submit the Bring Springboard to You form.

Springboard for the Arts thanks the Emily Hall Tremaine Foundation’s Marketplace Empowerment for Artists program for supporting Work of Art.

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