Springboard’s Work of Art: Business Skills for Artists is a professional development curriculum designed to teach business skills to artists in all disciplines — visual, performing and literary arts. Artists can take the whole series, customized combinations, or individual workshops that best suit their needs. Springboard’s Work of Art series has been taught at arts organizations, libraries and colleges in over 80 communities in the Upper Midwest.
List of Workshops
Where do you want to be both artistically and professionally? Learn how to define your values, identify key choices and develop a plan to achieve your career goals.
Discover analytical and tool-based approaches to tackle hurdles related to efficiency, flexibility and your work-life balance.
Your portfolio is the core of your promotional material. Focus on the essential elements: sharpening your artist statement, tailoring your artistic résumés, and selecting and formatting your work samples.
Get a hands-on, step-by-step approach to writing a range of statements that best represent your work as an artist.
Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business.
Identify communication tools to fit your needs, craft engaging messaging, and build a basic promotions strategy with actionable steps to get the word out.
Social Media Basics
Using Facebook and Twitter examples, learn core functionality, best practices and exercises to help you build an online strategy for your artistic business.
Social Media Advanced
Sharpen your understanding of online brand building through creative marketing strategies and basic web analytics. Platform examples will focus on Etsy, Pinterest and Instagram.
Discover an analytical approach to defining key elements that will help you calculate the costs and prices of your art for a variety of markets.
Learn how to track revenues and expenses, make informed projections, and gain a clearer understanding of your artistic business finances.
Obtain general information about your intellectual property, contract basics and structuring your artistic business.
Learn how to think creatively about diversifying your funding streams by exploring traditional and new models for generating value, resources, and revenue.
This workshop is designed to help individual artists and small arts groups to understand and prepare strong grant applications.
Business Plan Essentials
Learn how to prepare a simple business plan, in arts-friendly language, to help you organize all the various aspects of your artistic practice and make informed business decisions.